The treasure of “Made in Italy” is in artisans’ hands

Working, modelling and shaping the matter through hands, establishing a deep connection with them, based on knowledge and confidence…

Working, modelling and shaping the matter through hands, establishing a deep connection with them, based on knowledge and confidence… We often forget that the value of the handmade work is directly connected to materials that come from Earth and Nature.
Made in Italy – the most important thing for our country all over the world – means traditional knowledge passed down from generation to generation, from workshop to workshop, from hand to hand, with loving care and effort.
This “know how” needs a deep connection with the subject of the work, a connection that begins with the contact between the artisan and the material. Therefore, “getting hands dirty” is the heart of the work and it’s not just a step. In fact, a handmade product has a priceless and emotional value.
The handmade creation needs skillful hands and expert minds, from the beginning to end. But unfortunately, today the market’s levelling sometimes confuses a real artifact with common objects and so we don’t recognize the craftsmanship anymore. Instead, we shouldn’t forget the deep difference between handmade products and industrial products: the handmade work is the real Made in Italy, and we can find it in many little places where people work with traditional skills and knowledge.
Goti Terrecotte is a family company that handles the clay following the Tuscan tradition, and they know the importance of “getting hands dirty” so as to establish a connection with the material. In their handmade work you can find honesty, professionalism and the real value of Made in Italy, far from counterfeiting.