History of a brand and its evolution

At the end of the 1990s, competition, especially from Eastern Europe - where labour costs were extremely low - along with the market laws, started to become tougher, causing us to consider a change of course.

Up till then, we had been engaged in the manufacture of small-sized artifacts starting as early as the 1960s and becoming official in 1973. Business had been running smoothly, taking root in the territory and meeting the needs of the area. However, globalization was on the rise and to avoid giving up, we had to start thinking big with a view to reinventing and expanding our business.

This called for refining our product developing strategy while focusing more on niche markets. For this reason,
Goti Terrecotte seeks and obtains the prestigious “Impruneta clay”, an incomparable raw material. Its excellent frost-proof properties and most of all, the ability to withstand exposure to water makes it able to resist the lowest temperatures and last almost forever.
We also had to rethink our entire manufacturing process, which, of course, became more complex and time-consuming.

Impruneta clay
is hand-pressed into moulds and dries very slowly. Firing it at extremely high temperatures also takes a lot time.
Over time, production starts to expand, even though the size of the company and the number of employees are reduced. The company, one of the few that still manages to survive in the area of Sesto Fiorentino and Calenzano, starts opening up to foreign market. Following years of redesigning and hard work...at the end of the first decade of 2000, Goti Terrecotte decides to give its history a further twist. This called for a more farsighted approach with a view towards foreign market demand and the food sector, which literally meant walking through fire. Such shift of focus will eventually lead to the production of ovens, of which 12 models already exist. But this is yet another chapter of the history of this noteworthy brand.