50 years together
The quality of a company can also be seen from its history. And this is why we want to tell you about the - unique - story of Goti Terrecotte, starting from the beginning, as happens in the most beautiful fairy tales.
The quality of a company can also be seen from its history. And this is why we want to tell you about the - unique - story of Goti Terrecotte, starting from the beginning, as happens in the most beautiful fairy tales.
Once upon a time, in the 1960s, there was a man, Giancarlo Cecchi, and a woman, Fiorella Goti, both animated by a great passion: that for terracotta.
In a small artisan workshop near Florence, the two embarked on an adventure that still continues its undaunted activity today, inaugurating a journey full of exciting phases. The profound knowledge and respect for a material so poor but at the same time so noble as terracotta, allowed Giancarlo and Fiorella (who had gotten married in the meantime) to create the first company nucleus in 1973, in which they produced small terracotta products , from wedding favors to other decorative artefacts.
Giancarlo and Fiorella decided to bet on "good terracotta" and made the right choice: the love for "handmade" work, the great professionalism and ambition brought the business to increasingly higher levels, so much so that among the In the 80s and 90s the company reached 13 employees.
Then in '98, at the end of the century, with the approach of the new millennium and with an ever-increasing expansion of markets on a global level, Giancarlo decided to give a new direction to his production, expanding users and recipients towards the sale of a new type of product, highly sought after both in Italy and abroad: terracotta ovens.
The turning point, or as they say in the narratives, the "twist" that brings the entrepreneurial idea to a new level of awareness, capable of keeping up with the times and specializing in large-scale artefacts, combining the same care with which they created graceful wedding favors to the functionality of the service, without ever forgetting the value of 100% artisan work.
Giancarlo says:
"The big challenge was to create a different, particular product, which has a precise customer niche and which, at the same time, is less copyable, both for the quality of the clay used and for the totally manual processing"
In 2016, with a robust history of 43 years behind him, Giancarlo continues the activity of Goti Terrecotte with his daughter Sara, looking to the future, with the pride of his past.
And it's not over yet... To be continued