A historical trend-setting brand paves the way for global marketing

It is fundamental for a historical company such as GOTI Terrecotte, well-rooted in a specific territory with its “Made in Italy” artisan traditions, to keep up with evolving communication technology with a focus towards expanding into global markets.
With the rise of the Internet, Social networks, etc., even companies that boast a prestigious industrial heritage have done their best to update their technology and exploit the opportunities offered by the Web. In our case, Internet websites, Facebook pages, just to mention some, are excellent marketing channels for promoting the inestimable value of traditional Italian craftsmanship.
Words and images offer visitors a preview of the undisputable qualities of a given brand before they physically touch and “feel” the real thing. We can say that Internet technology enables a 360 degree interaction with the outside world and knows no borders.
From Russia to Switzerland, from the United Kingdom to France, passing through Malta, Croatia and Scandinavia, as far as Australia: foreign customers can finally find what they are looking, that is, an exclusive product, unavailable elsewhere, completely handmade and certified for food use.
Exclusive, desirable products, totally crafted by hand with no automation involved ( except for the machines used for blending the special mixture), made up, as pointed out earlier, of the precious, world-renowned Impruneta clays.

A history of continuous improvement, with a view to preserving the skills and capabilities acquired over time.
Niche products, derived from the soil that generated them, become the quintessence of top-quality terracotta at worldwide level.

A business history dating back 40 years rooted in the present and projected towards the future.